Our mission

We are driven by our mission to make quality, innovative and better-for-you offerings accessible and affordable to everyone.

A trusted food company, with over a decade in business.
We are one of the fastest-growing food companies in India.
Our flagship brand, Veeba, started in 2013 and continues to be loved for its wide range of superior products.

Product & Innovation

At the heart of everything we do is our product offering..

At VRB, we are passionate about product and innovation. We strive to turn every consumer challenge into a product solution. With the agility of a start-up and the scale & resources of a growing consumer company, we employ our assets to reinvent and break conventions. Our goal is to make solutions better than the next best alternative available in the market, a reality for consumers. Our well-equipped Research & Development centre in Gurugram is constantly working to develop new formulations, recipes and products.

Product & Innovation

At the heart of everything we do is our product offering…

At VRB, we are passionate about product and innovation. We strive to turn every consumer challenge into a product solution. With the agility of a start-up and the scale & resources of a growing consumer company, we employ our assets to reinvent and break conventions. Our goal is to make solutions better than the next best alternative available in the market, a reality for consumers. Our well-equipped Research & Development centre in Gurugram is constantly working to develop new formulations, recipes and products.

300

Products

80

Food Technologists

6

Food Scientists

30

Chefs
We hold ourselves to the highest quality and food safety standards. Our dedicated team of food scientists, food technologists and chefs work to employ the best-in-class practices and processes to ensure that we offer nothing less than the best to our consumers. We achieve this by complying with all the relevant food safety programmes and legislations. Additionally, we incorporate HACCP principles at every stage of our manufacturing and development.

Categories

VRB in the news

Shark Tank India judge Viraj Bahl on why he stood his ground against layoffs during Covid-19 pandemic: ‘What if…’

Mar, 2025

Shark Tank India judge Viraj Bahl recently reminisced how he and his team decided not to let go of any employee during the Covid-19 pandemic, which was marked by layoffs across companies to cut costs. Speaking to actor Chitrangda Singh on her podcast The Rockford Circle, he said…..Click Here

"Obsolete Idea": Veeba Founder Viraj Bahl On 70-hour Workweek

Feb, 2025

Veeba founder Viraj Bahl said it is okay for a founder to work 70 hours because he is the biggest commercial gainer out of a 70-hour work week… Click Here

New Shark Viraj Bahl On The Reality Behind Shark Tank India

Feb, 2025

Viraj Bahl, the founder of Veeba, and now a part of ‘Shark Tank India Season 4’, recently shed light on why many deals… Read More

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We are responsible
towards the planet

We are collecting and repurposing more plastic each year than we add to our environment, thus ensuring that we help maintain the delicate balance in nature. All the plastic that we use is recyclable. Also we have partnered with Rekart to ensure transparent and responsible processing of all the plastic collected

Read More

We are responsible
towards the planet

We are collecting and repurposing more plastic each year than we add to our environment, thus ensuring that we help maintain the delicate balance in nature. All the plastic that we use is recyclable. Also we have partnered with Rekart to ensure transparent and responsible processing of all the plastic collected

Read More