Our purpose is to make quality and innovation commonplace

At VRB, we combine the experience and control of a large-scale manufacturing company and the dynamism and energy of a young start-up to design unique value propositions. Currently, we manufacture and market food and beverage products across the globe, including condiments and sauces, syrups and beverages in a portfolio of 5 credible brands.

Our approach

The ABC of VRB is the foundation of how we do business. We believe that these principles have set the direction for driving results and are embedded in the values of our company culture.

We are

AGILE

in thought
and action

We foster agility in both our thinking and actions. We embrace dynamic and flexible approaches, constantly adapting to evolving market demands. Our agile mindset empowers us to respond swiftly to challenges and seize emerging opportunities, enabling us to stay ahead in a fast-paced business landscape. By valuing agility, we foster innovation, collaboration, and continuous improvement, driving our success and growth.

We are

BOLD

and decisive
in all we do

We encourage boldness and decisiveness in every aspect of our operations. We courageously explore new opportunities and take calculated risks to drive innovation and growth. By being bold and decisive, we set ourselves apart, constantly pushing boundaries to achieve excellence and surpass expectations.

We are caring and have a

COHESIVE

culture

We prioritize a caring and cohesive culture, fostering a supportive environment where individuals feel valued, respected, and empowered to bring their whole selves to work. By promoting empathy and compassion, we cultivate strong relationships, collaboration, and a shared sense of purpose. Our cohesive culture fuels productivity, creativity, and loyalty, enabling us to achieve collective success while prioritizing the well-being of our team members.

We act with humility

We recognize that success is a result of collective efforts and the contributions of others. We approach challenges with an open mind, seeking to learn from diverse perspectives and experiences. With humility, we foster a culture of continuous growth, allowing us to acknowledge our limitations and strive for improvement.