Our mission

We are driven by our mission to make quality, innovative and better-for-you offerings accessible and affordable to everyone.

A trusted food company, with over a decade in business.
We are one of the fastest-growing food companies in India.
Our flagship brand, Veeba, started in 2013 and continues to be loved for its wide range of superior products.

Product & Innovation

At the heart of everything we do is our product offering..

At VRB, we are passionate about product and innovation. We strive to turn every consumer challenge into a product solution. With the agility of a start-up and the scale & resources of a growing consumer company, we employ our assets to reinvent and break conventions. Our goal is to make solutions better than the next best alternative available in the market, a reality for consumers. Our well-equipped Research & Development centre in Gurugram is constantly working to develop new formulations, recipes and products.

Product & Innovation

At the heart of everything we do is our product offering…

At VRB, we are passionate about product and innovation. We strive to turn every consumer challenge into a product solution. With the agility of a start-up and the scale & resources of a growing consumer company, we employ our assets to reinvent and break conventions. Our goal is to make solutions better than the next best alternative available in the market, a reality for consumers. Our well-equipped Research & Development centre in Gurugram is constantly working to develop new formulations, recipes and products.

300

Products

80

Food Technologists

7

Food Scientists

30

Chefs
We hold ourselves to the highest quality and food safety standards. Our dedicated team of food scientists, food technologists and chefs work to employ the best-in-class practices and processes to ensure that we offer nothing less than the best to our consumers. We achieve this by complying with all the relevant food safety programmes and legislations. Additionally, we incorporate HACCP principles at every stage of our manufacturing and development.

Categories

VRB in the news

Veeba’s Viraj Bahl Reflects On His Naivety & Bold Moves Behind Rs 1000 Cr Business

Feb, 2025

Viraj Bahl, Founder and Manaing Director of Veeba, offers an insightful look into the evolution of his company from its humble beginnings to its current status as a market leader in the food sector.
In this candid conversation, Bahl reflects on the pivotal moments, the risks he took and the invaluable lessons learned along the way. He delves into the complex.. Click Here

Karan Aujla launches zero-calorie beverage Zyro in partnership with VRB Consumer Products

March, 2026

Karan Aujla and VRB Consumer Products have launched Zyro India, a zero sugar and zero calorie beverage brand, along with its first digital campaign titled ‘Nothing Unnecessary’.
The digital film.. Click Here

Shark Tank India’s Viraj Bahl on work, sleep, Gen Z money, family, and the reality of entrepreneurship: ‘Consistency compounds’

March, 2026

If you are thinking of taking the entrepreneurial plunge, it’s worth your time to know how entrepreneur Viraj Bahl thinks about work, entrepreneurship…  Read More

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We are responsible
towards the planet

We are collecting and repurposing more plastic each year than we add to our environment, thus ensuring that we help maintain the delicate balance in nature. All the plastic that we use is recyclable. Also we have partnered with Rekart to ensure transparent and responsible processing of all the plastic collected

Read More

We are responsible
towards the planet

We are collecting and repurposing more plastic each year than we add to our environment, thus ensuring that we help maintain the delicate balance in nature. All the plastic that we use is recyclable. Also we have partnered with Rekart to ensure transparent and responsible processing of all the plastic collected

Read More