Area Sales Manager

Department: Sales
Location: Mumbai
Employment Type: Full-Time
Experience: 5-9 Years

Key Responsibilities

• Drive primary and secondary retail sales across the assigned territory.
• Own sales targets, distribution expansion, and market share growth across General Trade and Modern Trade.
• Appoint, manage, and develop the distributor network, including claims, schemes, and ROI tracking.
• Recruit, train, and performance-manage the frontline sales team.
• Ensure distribution width and depth, product visibility, and merchandising standards as per company guidelines.
• Monitor stock levels, secondary sales data, and promptly resolve distributor and retailer issues.
• Execute trade promotions and support new product launches at the area level.
• Prepare and submit area sales reports, forecasts, and competitor activity updates.

Eligibility Criteria

• Graduate in any discipline; MBA/PGDM in Sales & Marketing is preferred.
• 5-9 years of FMCG retail sales experience with prior team handling and distributor management exposure.
• Proven track record of managing General Trade distribution and consistently achieving area sales targets.
• Willingness to travel extensively within the assigned territory.

Skills Required

• Strong distributor and channel management skills.
• Excellent people management and team development capabilities.
• Strong analytical skills for sales reporting, ROI analysis, and forecasting.
• Effective communication and negotiation skills.
• Proficiency in Microsoft Excel and sales reporting tools.

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