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Assistant Area Sales Manager

Department: Sales – GTR
Location: Pune
Employment Type: Full-Time
Experience: 3-6 Years

About the GTR Business

The General Trade Restaurants (GTR) channel extends our robust General Trade distribution network, spanning over 1,000 cities, into restaurants, cafés, hotels, caterers, and other foodservice establishments. Through this channel, we offer a comprehensive portfolio of products in larger pack formats designed for high-volume professional use.

GTR serves India’s growing out-of-home consumption market while delivering products that combine quality, consistency, taste, and innovation. It is our endeavour to support thousands of independent restaurants by leveraging our nationwide distribution network to reach every stand alone restaurant outlet across the length and breadth of India.

GTR also serves as an innovation partner to standalone restaurants by translating insights from our extensive retail network into emerging food, flavour, and menu trends, helping our partners stay ahead of changing consumer preferences.

Key Responsibilities

  • Support the Area/Regional Sales Manager in achieving HORECA sales targets for the assigned territory.
  • Supervise and guide a small team of Business Development Executives on daily sales activities.
  • Drive key account acquisition and retention among hotels, restaurants and institutional buyers.
  • Monitor distributor/stockist performance, order fulfillment and collections in the territory.
  • Conduct regular market visits, product trials and relationship-building activities with key clients.
  • Track and report secondary sales, competitor activity and market trends to the reporting manager.
  • Assist in onboarding, training and performance tracking of new BDEs.

Eligibility Criteria

  • Graduate required; MBA/PGDM in Sales & Marketing preferred.
  • 3-6 years of HORECA/FMCG/foodservice sales experience with some exposure to team coordination.
  • Willingness to travel extensively within the assigned territory.

Skills Required

  • Strong relationship management and team coordination skills.
  • Good understanding of HORECA sales and distribution.
  • Negotiation and problem-solving ability.
  • Proficiency in MS Excel and sales reporting.
Job Location: Pune

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