Department: Sales
Location: Surat
Employment Type: Full-Time
Experience: 1-4 Years
Key Responsibilities
- Identify, prospect, and onboard new HORECA accounts (hotels, restaurants, cafés, caterers) within the assigned territory.
- Drive primary and secondary sales of VRB’s product portfolio to achieve assigned sales targets.
- Build and maintain strong relationships with chefs, purchase managers, and outlet owners to ensure repeat business.
- Conduct regular market visits, product demonstrations, and tastings to drive product trials and conversions.
- Manage order bookings, timely collections, and outstanding payment follow-ups.
- Track competitor activities, pricing, and new product launches while sharing market intelligence with internal teams.
- Coordinate with the supply chain and logistics teams to ensure timely order fulfillment and resolve customer service issues.
Eligibility Criteria
- Graduate in any discipline; MBA/PGDM in Sales & Marketing is preferred.
- 1-4 years of relevant field sales experience, preferably in HORECA, FMCG, or the food ingredients/foodservice industry.
- Willingness to travel within the assigned territory.
- Two-wheeler with a valid driving license is preferred.
Skills Required
- Strong relationship-building and interpersonal skills.
- Excellent negotiation and persuasion abilities.
- Basic understanding of the HORECA/foodservice sales cycle.
- Self-driven, target-oriented, and able to perform effectively under pressure.
Job Location: Surat
